Health communications design studio

Your program is complex. Your materials don’t have to be.

Partner with StoryPunch to create program materials that are clear, engaging and accessible to everyone, from launch day through every update.

  • Woman-owned

  • Credited on cms.gov

  • Section 508 and WCAG 2.1 AA

  • Since 2014

The Primary Care Collaborative Transformation Tools page, shown as a refresh in PCC’s current brand
Animated still from Module 2: a clinician hands a patient a screening form; speech bubbles read 'Alcohol use?' and 'ok'.
Map of the United States marking the 34 metropolitan areas in the CJR Model, with 53,000+ procedures and 323 hospitals.

Credited by nameCMS evaluation reports on cms.gov, 2024 · Lake Superior QIN training videos on YouTube, 2019

Organizations we’ve worked with

  • Lake Superior Quality Innovation Network
  • Primary Care Collaborative
  • National Academy of Medicine
  • Telligen
  • American Neurological Association
  • PFCC Partners
  • The Lewin Group

Track record

Programs we’ve designed for

  • CMSComprehensive Care for Joint Replacement (CJR) ModelToolkit, diagram system, animated explainer with social media launch graphics, and evaluation reports
  • CMSBundled Payments for Care Improvement (BPCI) InitiativePublic toolkit and driver icon system
  • CMSQuality Improvement Organization (QIO) ProgramExplainer video libraries: a 10-part Bite-Sized Learning video series for Telligen (2025), an animated training series for Lake Superior QIN, plus design, Spanish translation and Section 508 work for QIN-QIOs nationwide
  • CMSTransforming Clinical Practice InitiativeA launch toolkit, website and explainer video with the Primary Care Collaborative
  • ACLCommunity Collaborations for Employment evaluationEvaluation reports and grant profiles
  • AssociationAmerican Neurological Association webinar launchA social media graphics package to launch the webinar

See the work, including our explainer video libraries

  • 2011

    Designing for federal health programs since 2011

  • 2014

    Founded in Denver, Colorado

  • 508

    Every file built to Section 508 and WCAG 2.1 AA

  • EN + ES

    English and Spanish materials

Who we work with

Health organizations with something important to say.

From the firms that run federal health programs to national academies and associations, our partners share one goal: people who understand what’s changing and why it matters to them.

Federal health contractors and their programs

A named design and 508 partner for your proposal, with fixed prices that hold from the base year through every option year.

For primes

Associations, academies and nonprofits

Reports, initiatives and campaigns that deserve to be read. We design the look, the toolkit and the first pieces, so your work lands with the people it’s for.

Launch kits

How we help

Sound familiar?

Five problems health programs bring to us, and what we do about each one.

Start a conversation
  1. People don’t get it on the first read.

    We turn rules, pathways and payment flows into clear visuals: overview graphics, fact sheets and slides people understand at a glance.

    See launch kits
  2. Every piece looks like it came from a different program.

    We create a clear visual system and templates inside your brand, so every piece belongs, whoever makes it.

    Explore launch kits
  3. Accessibility can’t wait until the end.

    Every file is designed and tested to pass Section 508 review the first time, with a specialist’s sign-off and a conformance note.

    How we check every file
  4. Things change, and the materials have to keep up.

    We keep every piece current, consistent and accessible as policy, terms and data change.

    Start a conversation
  5. Important findings get lost in long reports.

    We turn research and recommendations into summaries, visuals and toolkits that busy readers open, understand and share.

    See our work

Projects start at $4,500.

Every proposal is sized to your program: how complex it is, how many people review it, and how much hands-on support you want.

Feedback rounds are built in, and we flag anything new before it changes the plan.

Ask for a proposal

How we work

We’re in your corner from first sketch to final file.

  1. Step 1: Start with a conversation.

    Tell us about your program, your audiences and your timeline.

  2. Step 2: Shape the plan together.

    We map the pieces, the schedule and how reviews will flow.

  3. Step 3: Create and refine.

    We design, you review. Feedback rounds are built in.

  4. Step 4: Launch and keep it fresh.

    Final files, easy-to-edit templates and an accessibility check on every file.

Video and motion

Explainer video libraries

Short animated explainers a team can publish as a YouTube or learning library, one idea per video. A 10-part quality improvement series for Telligen and four training modules for Lake Superior QIN, both in the CMS QIO program, with more for CMS and the Primary Care Collaborative.

  • Captioned
  • With transcripts
  • Color contrast tested
  • Built to Section 508

See the video libraries

More selected work

Cover of the Bundled Payments for Care Improvement (BPCI) Initiative Public Toolkit, July 2018: a toolbox of tools under a diagram of primary drivers, secondary drivers and tactics.BPCI driver diagram page: seven primary drivers, each with a tool icon and a color band listing its secondary drivers.
The toolkit’s seven driver icons, one tool for each driver: a screw, a wrench, pliers, a tape measure, a paint roller, a screwdriver and a brush.
Toolkits · CMS Innovation Center

BPCI Initiative public toolkit

Toolkit design, 2018 (revised 2019): a driver diagram with a tool icon for each of seven drivers, section openers and an awardee spotlight map. Publicly posted by CMS. See the toolkit · BPCI public toolkit (PDF, cms.gov)

Cover of Drivers of Impact, a 2024 CMS evaluation report on the Comprehensive Care for Joint Replacement Model.Cover of Drivers of Care Transformation, cumulative findings from the CMS joint replacement model evaluation.
Reports · CMS Innovation Center

Two evaluation reports, credited by name

Creative direction, design and Section 508 production, 2024. See the reports

The Transformation Tools web page, shown as a refresh in PCC’s current brand: a hero with a rocket illustration, a door for each audience and a quick start guide
Websites · Primary Care Collaborative

A website with a door for each audience

Transforming Clinical Practice Initiative pages, shown as a refresh in PCC’s current brand, with a video and a quick start guide up front. See the launch

Selected work

Clear on the first read.

See all work
Visual systems · CMS Innovation Center

One visual system for a CMS payment model

For the Comprehensive Care for Joint Replacement (CJR) Model, we designed the toolkit and its roadmap driver diagram, a color-coded section system with illustrated patients and clinicians, an animated explainer with social media graphics to launch it, and the evaluation reports, working alongside the evaluation team from 2019 to 2024.

  • Toolkit, diagrams and illustration
  • Explainer video and launch graphics
  • Reports credited by name on cms.gov

See the full system

Toolkit publicly posted by CMS: archived copy (PDF)

CJR Model Driver Diagram roadmap page: a winding road with location pins for each driver, ending at a fully recovered, healthy, active patient, with illustrated patients and clinicians along the route.
Video frame: a smiling clinician with a clipboard beside a blue circle holding the title card Setting discharge expectations.Watch the explainer , 6 minutes 24 seconds, opens on YouTube
  • Purple section opener, Efficient Inpatient Operations.
  • Orange section opener, Data-Driven Continuous Quality Improvement.
  • Blue section opener, Right Care, Right Time.
  • Teal section opener, Coordination Across the Care Continuum.
Four sections, one color codeEach driver keeps its roadmap color

About StoryPunch

Beautiful, meaningful, accessible.

We make the complex clear, meaningful and accessible for your stakeholders and audiences.

Kimothy Pikor has designed for health programs since 2011, from CMS payment models and ACL evaluations to national health associations. We’re called StoryPunch because we believe accessible design can also be beautiful, fun and memorable. A clear story, told well, lands with a punch.

Meet Kimothy Pikor, owner and creative lead

What happens next

  1. We talk through your program and goals.

  2. A fixed price, in writing.

  3. We start with a clear plan and schedule.

Let’s tell your program’s story together.

Writing a proposal? Ask us for a fixed price.